Alpha Show Orange
A sunset drawn once and re-lit for every name on the bill — one poster template that carried the whole Orange Festival lineup.
the brief
Fill Saranda Stadium on 7 August against every other event on the coast — with seven headliners announced one at a time.
what was made
One key-art frame and everything cut from it: artist posts, story cuts, countdown, 1×2 banners, citylights, LED loops and four promo films.
why it worked
Every announcement landed in the same frame, so each new name compounded the last instead of competing with it.
key art — full lineup
advertising campaign
One night in Saranda, sold on a single frame.
the brief
Orange Festival 2025 brought Alpha Show to Saranda Stadium “Andon Lapa” on 7 August — a stadium bill in a summer resort town, competing against every other beach event on the coast for the same August audience.
the approach
No separate campaign per artist. One key-art frame — sunset disc, stadium silhouette, chrome ALPHA SHOW lockup — and each name dropped into it in turn, so every post added recognition instead of starting over.
the run
A staggered reveal: venue and date first, then artists one by one over several weeks, then the full bill, then the countdown. The final week ran on the same asset resized for every placement in the city.
story cuts — supporting acts
key art system
A sunset that works as a container.
the frame
The disc sits dead centre and holds the type; the cast is cut out along the horizon line. That geometry survives every crop — square, vertical, wide, 1×2 banner — because the disc can move without breaking the composition.
the palette
Purple to orange to red, no fourth colour. Chrome yellow is reserved for the lockup and the names, which is why the lineup reads first at any size.
the type
One condensed sans, letterspaced wide for the bill and tight for the date. Artist names are set on their own line each, so a name can be added or swapped without redrawing the poster.
artist announcement — eleni foureira
artist announcement — claydee
artist announcement — era istrefi
artist announcement — kida
artist announcement — noizy
social posts & announcements
Seven artists, seven identical reveals.
artist announcements
A 4:5 post per headliner — Noizy, Eleni Foureira, Claydee, Kida, Elai, Era Istrefi, Varrosi — each in the same frame with the artist swapped in and the rest of the bill dimmed behind.
story cuts
9:16 versions for Varrosi, DJ Bert, Elai and MGee, cropped so the disc and the name still land inside the safe area of a phone story.
countdown
The final week ran a numeric countdown built on the same disc — “1 DAY TO GO” in purple on orange, the loudest contrast in the palette, saved for the last post.
countdown — 1 day to go
key art — lineup, cast version
video promo & led screen
The same frame, in motion.
promo cuts
Four 16:9 motion versions of the key art for paid social and TV spots: the disc rises, the horizon lines sweep, the names land in the order they appear on the poster.
led screen
Stage-screen loops built from the same layers at full width — used for pre-show, changeovers and the artist intros, so the wall behind the stage matched the poster people had seen on their phones for weeks.
sound reel
A cut-down reel with audio for the recap, in a wide version for desktop and a vertical version for phones.
promo cut — 9:16
banner 1×2 — reservations
print materials & outdoor
From a 1×2 banner to a phone screen.
banners
1×2 vertical banners with the reservations line and phone number — the format that carried the actual ticket call-to-action across Saranda.
posters
Street posters and citylights in the lineup version, with the Orange Festival lockup above the Alpha Show mark so the two brands read in the right order.
on site
Stadium signage, gate graphics and stage branding produced from the same layer set, so nothing on the night looked like a different campaign.
Let's make the next one.
design with guts — art with soul