brand identity
logo & guidelines
2023
Balfin Americas
A full identity for the group's arrival in the US — logo, system, and the book that keeps it consistent.
The wordmark carries the Balfin Group signature into a new market: the red BALFIN block anchored by a navy Americas script, with the striped mark reading as both a rising structure and a flag.
The guidelines cover logo anatomy, exclusion zones, placement, backgrounds, incorrect usage, composite lock-ups, the brand and web palettes, iconography, and every corporate identity application — letterhead, folder, cards, signage, digital.
web application — responsive
print — booklet & presentation folder
brand guidelines — drag or click the page edge to turn
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business cards — two versions
Need a brand this tight?
design with guts — art with soul
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