illustration — real estate — 2025
BALFIN Real Estate Notebook
One hundred and sixty pages of illustrated property portraits, calendars and writing spreads. Printed in 500 copies.
Every BALFIN company publishes a calendar notebook. This one traded renders for illustration.
Each company in the group gets its own notebook, and real estate had always filled its pages with architectural renders and mood photography. A book is a different object: it sits closer to imagination than to a sales deck, and it lets you experiment where a render cannot. So the 2025 edition was drawn.
Every active and delivered BALFIN project gets a full-page portrait — flat colour, grain and paper texture, the BALFIN Real Estate palette held throughout, each page carrying a hint of its own project's character. Renders age; a drawing doesn't.
portraits, calendars and writing spreads — drag or click the page edge to turn
the notebook in motion
ONE PAGE PER PROJECT — VALA MAR TALE
in closing
A gift book that became a house style.
A competitor can commission renders. A competitor cannot commission this — which was the point: refinement in a category that mostly speaks in square metres. The notebook was meant to end at the print run, but the yellow-and-black illustration carried on into tote bags and internal promo material. The alternative route became the recognisable one.
Let's make the next one.
design with guts — art with soul