Garage Sale Tirana
Little sellers, big smiles — an identity for the kids' garage sale series.
A heartwarming initiative by Redcloud and the municipality of Tirana: children selling their own toys across six days and six locations. The identity had to carry charm, friendliness and clarity in equal measure.
The visuals borrow the energy of childhood and the thrill of discovery — a local mini-market that waves families and passersby in with open arms.
key poster
identity in place
on the street
identity in place
six days, six locations
six days, six locations
six days, six locations
on the street
on the street
Core branding elements
Playful and inviting
Teal, coral, sunny yellow and mint — bright hues that read as joy and openness, and keep the design warm and approachable.
Friendly by hand
Hand-drawn kids setting up stalls, arranging toys, meeting visitors — the message stays on young voices and the treasures they share.
Modular for six venues
Templates flex across flyers, posters, social and signage: one consistent look, with date, place and highlight toys free to change.
Child-centric copy
Short, upbeat lines — “little sellers, big smiles”, “find joy in every toy” — light, accessible, entirely kid-focused.
the toolkit
