Garage Sale Tirana

The branding for the "Kids' Garage Sale Series"—a fun and heartwarming initiative by Redcloud and the municipality of Tirana where children sell their toys across six unique days and locations—is a carefully crafted identity that shines with charm, friendliness, and clarity. The visuals evoke the energy of childhood, the thrill of discovery, and the community spirit of a local mini-market, inviting both families and passersby with open arms.

Core Branding Elements

Playful & Inviting Color Palette
Bright, uplifting hues—think teal, coral, sunny yellow, and mint—convey joy, openness, and childlike wonder. These tones not only make the design pop but foster a sense of warmth and accessibility.

Friendly Illustrations & Iconography
Hand-drawn-style illustrations feature kids joyfully setting up stalls, arranging toys, and interacting with visitors. These visuals reinforce the message: it’s about young voices, their stories, and the treasures they share.

Flexible Layouts for Multiple Locations
The branding system is modular, with design templates that adapt effortlessly across different venues and days—whether on flyers, posters, social media, or signage. Each variant maintains consistency in look while allowing location-specific details (date, place, highlight toys) to stand out.

Child-Centric Messaging
Taglines and copy are short, upbeat, and playful—like "Little Sellers, Big Smiles" or "Find Joy in Every Toy"—keeping the tone light, accessible, and entirely kid-focused.