henri dimo

green coast campaigns — 2026

Green Coast Campaigns

A year of offer campaigns and the DUART crafts fair for Green Coast, Balfin Real Estate's resort on the Albanian Riviera — separate briefs, one voice.

year
2026
category
Real estate
campaign by
Balfin Real Estate
role
Art direction & design

A year of Green Coast, told in one voice.

Green Coast Campaigns 2026 gathers a season of separate briefs for Balfin Real Estate — pricing announcements, the 20/80 payment offer, delivery windows and the DUART crafts fair — into a single body of work.

Each ran on its own channel and calendar, yet they were built to be recognised as one place: the same deep teal, the same flared serif over renders of the Albanian Riviera, the same discipline about how much a poster is allowed to say.

One number does the talking.

Every offer poster is built around a single figure — €237,000, 20%, 80%, 2030 — set large in the serif and left alone. Everything else is support: a short line above, the location and the limited-time stamp below, the render carrying the mood.

The variants exist because the channels differ. Day and night renders, a mosaic crop, a puzzle metaphor, a folded ribbon graphic when there is no photography to lean on — the same message re-cut for feed, story and print without ever changing the promise.

campaign key visual — 01 / 11

Green Coast — new units from €237,000, day key visual

campaign key visual — 02 / 11

Green Coast — new units from €237,000, night key visual

campaign key visual — 03 / 11

Green Coast — 20% downpayment, family interior

campaign key visual — 04 / 11

Green Coast — 20% downpayment, 80% on delivery, pool terrace

campaign key visual — 05 / 11

Green Coast — investment starts with 20%

campaign key visual — 06 / 11

Green Coast — 80% can wait until 2030

campaign key visual — 07 / 11

Green Coast — just 20% to own your home, mosaic layout

asset symbol — limited time offer seal

Green Coast — limited time offer seal, fountain symbol and wordmark

campaign key visual — 08 / 11

Green Coast — just 20% to own your home, garden view

campaign key visual — 09 / 11

Green Coast — 20% now, 80% on delivery, puzzle key visual

campaign key visual — 10 / 11

Green Coast — just 20% to own your home, pool terrace

campaign key visual — 11 / 11

Green Coast — just 20% to own your home, offer valid until 31 July

DUART — the crafts fair, 29 August 2026.

DUART borrows its name from hands. The wordmark hides ART inside DUART, and the poster set shows the fair three ways: a satin ribbon and seal, a grid of the actual materials — soap, leather, clay, copper, wool — and a stamp for when the artefacts are not ready to be photographed.

On site the identity leaves the screen: striped canopies, table skirts and signage along the waterfront, so the fair reads as Green Coast from the beach before anyone reads a word.

duart — the crafts fair, poster set

DUART crafts fair — ribbon poster
DUART crafts fair — materials grid poster
DUART crafts fair — seal poster
DUART crafts fair — striped market stalls on the Green Coast waterfront
Green Coast — wordmark and fountain symbol

in closing

Eleven announcements, one place — and by the end of the year, a coast people recognise before the logo appears.

Prices, payment terms, delivery dates and a summer fair are four different conversations. Holding them to one palette, one typographic hierarchy and one rule — say a single thing per surface — turned a year of separate campaigns into a continuous piece of brand building for Balfin Real Estate.

Let's make the next one.

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design with guts — art with soul