“My Body Is My Own” is a powerful art campaign calling young creatives across Albania to claim bodily autonomy through their art. Spearheaded by UNFPA, UN Women, UNDP, the Ministry of Health, and produced by Redcloud, it transformed the fight for choice and equality into glowing, neon-fueled visual expression.

Neon as Voice, Vivid as Identity

The campaign branding pulses with neon intensity—electric greens, hot pinks, and glowing blues—infusing each artwork with urgency and visibility. This neon palette channels the clarity of youthful determination: bodies as bright, bold canvases of agency and self-expression.

Art That Moves the Conversation

From 25 November to 10 December, aligned with the 16 Days Against Gender-Based Violence campaign, the artworks traveled across Korça, Shkodra, and Tirana—drawing thousands into a dialogue on choice and self-will. Among those, 20 outstanding submissions were showcased, and the top three in each category were recognized by expert juries.

Impact by the Numbers

The campaign resonated far beyond galleries—reaching 1.5 million people and generating 2.6 million social media impressions, sparking widespread media engagement.