henri dimo
Pages of the Coast — poolside reading

green coast — book fair 2026

Pages of the Coast

campaign by
Balfin Real Estate
year
2026 — 6–9 August
place
Green Coast, Palasë
scope
Identity, illustration, print, merch

A book fair that reads like a summer afternoon on the Ionian.

Pages of the Coast turns four August days at Green Coast into one illustrated world: a stone-struck Caesar coin as the fair’s landmark, swirling water drawn by hand, and a palette lifted straight off the shoreline — deep pine green, terracotta sunset, Ionian blue.

The identity had to work at every scale, from a poster in the pines to a story on a phone at the pool bar. One typographic lockup, one illustrated horizon, one set of rules — so every announcement, film and piece of merch feels like the same place.

build — the painted grounds and cut-out layers every image is composed from

Painted sunset ground
ground 01 — sunset
Painted pine-green ground
ground 02 — pine
Cut-out illustration layer
layer — figures
Coin and reader composition
composite — coin

Nothing is used as-shot. Two painted grounds and a small library of cut-out layers get masked, re-coloured and re-stacked for every format — poster, story, film frame — so the retouching and the graphic system do the same job: hold the whole fair in one recognisable image.

poster 01 — the main key visual, adapted per format and per day

Pages of the Coast — poster 01

poster 02 — day two — the coin motif takes the frame

Pages of the Coast — poster 02

poster 03 — day three — type stacked over the horizon line

Pages of the Coast — poster 03

poster 04 — closing day — the full programme, one sheet

Pages of the Coast — poster 04

merch — the coin motif, screen-printed

Pages of the Coast tote bag

merch — tote bag print, 26 × 26 cm

Pages of the Coast — tote bag print artwork
Pages of the Coast — the Caesar coin

stand — reading corners, signing tables, the coin at the centre

Pages of the Coast — stand scheme

collaterals — symbol, stickers, bookmarks

Pages of the Coast — symbol Pages of the Coast — stickers Pages of the Coast — bookmarks

approach — three decisions that carry the whole fair

A coin as the landmark

Palasë sits on old Roman coast. The Caesar profile, struck flat like a worn coin, gives the fair a symbol that already looks excavated — recognisable at poster scale, still legible shrunk down to a stamp or a badge.

Water drawn by hand

Every surface shares one illustrated horizon: painted swirls for the sea, flat terracotta for the sunset, pine green for the shade. Nothing is photographed, so the fair reads as a place you imagine while reading rather than a location shoot.

One system, day and night

The daytime programme and Poetic Night at Bliss Pool Bar run on the same grid and lockup, flipped from sunset to deep green. Two moods, one voice — announcements never need a second identity.

Reader in front of the Caesar coin

badge & stamp — the fair mark, struck like a coin

Pages of the Coast — badges Pages of the Coast — stamp
Reading by the pool

merch — the coin motif, screen-printed

Pages of the Coast — the Caesar coin
Poetic Night

poetic night — m gallery hotel, green coast

Three poets, one terrace, and the sea doing the punctuation.

Poetic Night is the fair's evening programme: readings by Mimoza Ahmeti, Rita Petro and Kamela Islamaj, held on the terrace of the M Gallery Hotel at Green Coast with the Ionian directly behind the microphone.

The night keeps the fair's alphabet and drops the daylight: the same coin, the same hand-drawn water, printed on the darker pine ground. Announcements were built as a set — one poster per reader, one shared bill for the evening.

reading
Mimoza Ahmeti · Rita Petro · Kamela Islamaj
venue
M Gallery Hotel, Green Coast
format
Poster set, stories, evening bill

poster 11 — poetic night — the same voice after dark

Poetic Night — poster 11

poster 12 — poetic night — verse set against the tide line

Poetic Night — poster 12

poster 14 — poetic night — the coin motif in low light

Poetic Night — poster 14

poster 15 — poetic night — closing reading, full bill

Poetic Night — poster 15
Pages of the Coast — sunset key visual

in the end — four days, one alphabet

A fair is a temporary place. The identity had to make it feel like it had always been there.

Everything on this page comes out of one small kit: a stone-struck Caesar coin, hand-drawn water, two painted grounds and a single typographic lockup. Posters, badges, stamps, bookmarks, stand graphics, films and stories are all re-cuts of the same material — which is why a sticker and a six-metre stand read as the same event.

The rules were deliberately few: pine green for information, terracotta for invitation, the coin only ever once per surface. Few enough that the fair's own team could keep producing inside the system after the four days were over.

Pages of the Coast — tote bag print artwork
Pages of the Coast — the Caesar coin

Got a season to fill with stories?

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