spring festival — sheshi skënderbej, tiranë
Spring Festival
Five worlds, one festival — music, art, street food, beer & wine, garage sale.
Hand-cut letterforms and painted illustrations give each programme its own colour code, while the shared SPRING wordmark keeps eleven days on the main square reading as a single event.
The system runs from large-format posters down to daily stories, so every sub-brand can shout on its own without breaking the festival.
identity
A wordmark cut by hand, not set in a typeface.
Every letter of SPRING is drawn as a torn paper shape, each one in its own colour — so the logo behaves like a poster rather than a lockup. It survives being printed on a flag, stretched across an LED arch, or shrunk into a 233 px badge.
The palette stays loud on purpose: hot pink, cyan, yellow and green against black, painted with visible brush texture. Nothing in the system is vector-clean, which is what let eleven days of very different programming still look like one festival.
posters — the programme — 01
posters — the programme — 02
posters — the programme — 03
posters — the programme — 04
posters — colour codes — 05
posters — colour codes — 06
posters — colour codes — 07
posters — colour codes — 08
stories — drag to scroll
stories, countdowns, programme drops
system — five worlds
One badge per programme, and the badge does the wayfinding.
Music, Art Bazaar, Street Food, Beer & Wine and Garage Sale each got a circular hand-painted badge. The same asset then ran on posters, citylights, tent signage, social posts and the gate graphics — so a visitor could read the square without a legend.
content badges — one asset per programme, reused across media
20
event map — sheshi skënderbej
social posts — events, info, artists
12
social posts — events, info, artists
12
social posts — events, info, artists
12
social posts — events, info, artists
12
social posts — events, info, artists
12
outcome
Thirteen thousand people a day, for eleven days.
Seventy percent of the audience was between 5 and 45, one in five was a tourist, and the festival was covered by more than twenty Albanian outlets, radios and TV programmes across the eleven days.
eleven days on the square
the crowd, the food, the free entrance
entrance gates — art bazaar & main portal
web banners — one per programme
motion — street food badge
festival report — drag or click the page edge to turn
Got a festival to fill?
design with guts — art with soul